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highlights
My design work has been featured in a Super Bowl ad, a Saturday Night Live skit, and has likely appeared in your own grocery cart.

profile
I'm an accomplished CPG brand and packaging designer who excels at creating large-scale design systems. My professional experience spans both corporate creative teams and design agencies. I enjoy learning from those around me, so I continue to be a hands-on designer as well as directing design.
Although I specialize in printed design, notably packaging, I craft brand identities with the same building blocks as a digital designer would use— foundational elements like color, typography, and imagery styles that come together to express a brand's unique personality. I deliver creative rationale and present work in approachable terms so non-creatives aren't excluded by design lingo. I am familiar with commercial print techniques, packaging substrates, inks, and how to use them for the best results. I bring a unique blend of creativity and strategic thinking to every project, ensuring the best possible customer experience.
awards
Pentawards (International)
Flick My Bic®, Silver (2011)
Colgate Wisp®, Gold (2009)
GDUSA American Package Design Awards
Amazon Kitchen, Smoothies (2022)
Amazon Kitchen, Holiday Meals (2022)
Amazon Kitchen, No-Prep Meal Kits (2021)
Amazon Kitchen, Fresh Prepared Foods (2020)
Hill’s Ideal Balance® Pet Food (2013)
Tom’s of Maine® Oral and Personal Care (2012)
Flick My Bic® Lighters (2011)
Colgate Wisp® (2009)
Tone® Bodywash and Bar Soap (2009)
Smucker’s Orchard’s Finest® Preserves (2009)
Huggies Supreme® Diapers (2003)
Kleenex Splash N’ Go® Hand & Face Wipes (2001)
tools
Adobe Creative Suite, primarily, Illustrator, Photoshop, Acrobat, InDesign
Microsoft Office, Quip, Smartsheet, Apple Keynote, Figma
Various AI tools such as Adobe Firefly, Google Gemini, ChatGPT
Creative workflow platforms, including Workfront and Monday
Digital Asset Management systems
Pencils, Whiteboards, Exacto Knives, and other physical prototyping tools.
contact
julie.winieski@gmail.com
773-456-4661
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